Video Keynote: Use Twitter to Build Your Business Like a Marketing Expert
Posted on 26 February 2010 by Michael Hsiung
Guy Kawasaki, Silicon Valley venture capitalist and marketing guru, spoke at the 2010 Photo Marketing Association‘s largest trade show of the year. The “Building Your Business with Social Media – Keynote Breakfast” was held this year in Anaheim, CA on February 23, 2010. Kawasaki, now widely known as the co-founder of Alltop.com will attest to the fact that his business lives and breaths through Twitter and the social media tools that enable him to leverage his time. The great thing is that many of these tools are FREE for us to use!
Guy starts off explaining the basics of Twitter and how we can all use it to:
1. MONITOR: “Tap into what the world is saying about ANYTHING in real time. ”
2. ENGAGE: “Use people’s tweets to engage them.”
3. SELL: “Cost Effective Marketing.” Dell and KogiBBQ are great examples
4. SUPPORT: “Try to fight the battle at the twitter level before it exacerbates and becomes a whole customer service scandal.”
5: PROSPECT: Use Twitter advanced search to target prospects by keyword and location. (i.e. “photography near:92802 within 50mi”)
“There are two types of people on Twitter, those who want more followers and those who are lying!” Guy Kawasaki
After introducing the main ways to utilize Twitter, He explains the importance of having as many quality followers as possible and preaches that the way to do that is through providing great content! He shares information sorting and aggregating websites like StumbleUpon.com, Alltop.com and SmartBrief.com to help you be more efficient with your time searching for content. He then explains how he uses TweetDeck and some other twitter automation tools to share content such as ObjectiveMarketer.com and TwitHawk.com.
I’ve always enjoyed Guy’s casual speaking style and funny stories. Social media is all about sharing, connecting and having fun so you can see why Guy is always speaking about social media! Here is the entire keynote presentation on YouTube.com/MerchantJuice! Enjoy!
“PMA Official Business Keynote: Building Your Business With Social Media”
Tags | alltop, Bryan Tepus, Guy kawasaki, introduction to social media, Michael Hsiung, PMA, smartbrief, Social Media, social media for business, social media tools, stumbleupon, tweetdeck, twitter, video keynote
